RIO Strong

The RIO Strong is for the go-getter who loves a little kick in their cocktail! It is RIO’s highest ABV drink, perfect for both casual and social gatherings, and is the perfect balance of sweet, sour, bitter, and boozy.

Created to Power Young People's

Gathering Relaxing Leisure Moments

Gen Z

College Students and New Grads

Like Challenges and Competes

Love Social Events

Frequent Liquor Consumer

Good Liquor Tolerance

Seek Trills

Like Carbonated Beverages

Customer Persona

RIO Strong

80%

East Asia
Market Share

RIO Light Peach Flavour Brandy Cocktail

“Sweet and Peachy in Every Sip”

  • BC SKU#420144
  • AB SKU#889148
  • ON ITM#869602

RIO Light Yogurt Flavour Vodka Cocktail

“Tart, Smooth, Fresh and Delicious”

  • BC SKU#405112
  • AB SKU#889149
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RIO Light Rose and Lychee Flavour Brandy Cocktail

“Rose Aroma Melds with Lychee, Crisp and Sweet”

  • BC SKU#405109
  • AB SKU#889150
  • ON ITM#869545